Facts & Figures on Hispanics and Hispanic media

Key Hispanic Media Facts

Population Facts

· There are 42.7 million Hispanics in the United States. The U.S. is the world's second largest country of Hispanics and there are more Hispanics in the United States than there are Canadians in all of Canada. (Source: U.S. Census Bureau, 2006)

· The U.S. Census estimates that by 2020, the Hispanic population will reach 60 million-that is 18 percent of the total U.S. population ( Source: Advertising Age, 2006)

· Mexico accounts for 66.8% of all Hispanics in the U.S. They are followed by Central Americans (9.0%), Puerto Ricans (8.6%), South Americans (5.3%), Cubans (3.8%), Dominicans (3.1%) and others (3.4%). (Source: Synovate, 2006)

· The Selig Center states that the top ten states, as ranked by the rate of growth of Hispanic buying power over 1990-2002, are North Carolina (912%), Arkansas (778%), Georgia (711%), Tennessee (655%), Alabama (466%), South Carolina (463%), Nevada (443%), Minnesota (418%), Kentucky (415%), and Iowa (370%). Georgia and North Carolina also rank ninth and eleventh in market size, making them two of the most attractive Hispanic markets in the nation.

According to Synovate, the Top 10 markets by Hispanic population are:


1
Los Angeles
8.4 million
2
New York
4.4 million
3
Miami
2.1 million
4
Chicago
1.9 million
5
Houston
1.9 million
6
Dallas
1.6 million
7
San Francisco
1.6 million
8
San Antonio
1.2 million
9
Phoenix
1.2 million
10
McAllen (Texas)
1.1 million

(Source: Synovate 2006 U.S. Diversity Markets Report)


· The purchasing power of Hispanics will exceed $1 trillion by 2008 -- a 55 percent increase over 2003 levels (Nielsen Media Research, 2006)

· Hispanics tend to trust the information they read in their local newspaper. They listen to the radio for quick news updates and rely on magazines to keep them informed. They are also receptive to television advertising and tend to remember those ads when shopping ( source: Advertising Age, 2006)

Language

56% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish (Source: Synovate, 2006)

82 percent of Hispanics use at least some Spanish at home; 81 percent do so at work or school (Source: Simmons, 2005)




Univision Communications Inc. is the largest Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households


Major TV Media Outlets
-Despierta America
-Sabado Gigante

Major Hispanic Radio Outlets -KSCA-FM (Los Angeles)
-WCMQ-FM (Miami)
-WSKQ-FM (New York)
-KESS-FM (Dallas)
-WOJO-FM (Chicago)

Major Hispanic Newspaper Dailies and Weeklies:-La Opinión (Los Angeles)
-El Nuevo Herald (Miami)
-Diario La Prensa (New York)
-Al Dia (Dallas)
-La Raza (Chicago)
-Rumbo (San Antonio, Houston, McAllen)
-Hoy (New York, Los Angeles and Chicago)
-Semana (Houston)
-El Latino (San Diego)

Major Hispanic Magazines-People en Espaňol
-Selecciones
-Mira!
-Latina
-LatinaStyle
-Catalina Magazine

Major Hispanic Internet Web Sites:
-YahooenEspaňol.com
-QuePasa.com
-Univision.com
-Terra.com
-MSNLatino.com
-MiGente.com
-LaOpinion.com
-LaRaza.com (part of Hispanic Digital Network www.HDNWeb.com)
-LatinaStyle.com
-CatalinaMagazine.com