Internet Usage Among Young Hispanics

Only 56 percent of the nearly 43 million U.S. Hispanics use the Internet at all, versus 71 percent of non-Hispanic whites, according to a report released last week by Pew Hispanic Center.

The Hispanic Internet market may not be growing as fast as predicted, but it is changing. Broadband-video hubs such as Voy TV and Barrio305.com have emerged, looking to become the YouTube of the Hispanic world. Pioneer sites such as QuePasa.com and MiGente.com have been revamped as social networking explodes. It seems that everyone is trying to get on the Myspace-YouTube bandwagon.


Currently Hispanic online media space is dominated by Univision.com and by the Spanish-language versions of the Internet's top portals: MSN, AOL and the recently formed Yahoo! Telemundo. These are all TV extensions, not purely web portals. ( source: Media y Medios )


(side note: Unfortunately, my curiosity got the best of me and I visited Voy TV. Okay, pretty much, it is a soft-porn site. If you click " top videos" , all you see are girls in thongs. Ugh, another dissapointing Hispanic website. What a shame, so dissapointing.)