''chévere'' -adj. cool, hip, awesome, relevant. Lo mas chévere en: Hispanic social media, entertainment, advertising and public relations.
Wednesday, March 7, 2007
Univision Names New CEO
On April 1, Joe Uva will become chief executive officer of Univisión. Uva, the current chief executive officer of OMD Worldwide, is replacing Jerrold Perenchio,who stepped down as chairman."Univisión has enormous growth opportunities ahead of
it, and we are very pleased that an executive with Joe Uva's broad media experience, leadership abilities, and entrepreneurial qualities will be driving our
efforts to build value and take the company to the next level," said Broadcasting Media Partners Inc ("BMPI"), the investor group that is acquiring Univisión Communications.
( source: Hispanic Market Weekly read more )
Univision is the popular girl in high-school;full of drama, constantly sticking gum in Telemundo's hair and tripping poor Mexican Televisa during gym class.
Televisa has had enough of Univision and recently reaffirmed its intention of selling its 11% stake in the company .
I wonder how things will unravel once Uva takes his official post come April.
Stay tuned...
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