Here we go again, another cellular -service -provider merger.
Following the acquisition of BellSouth Corp. by AT&T in late 2006, ( good-bye Cingular) the company continues to focus on its commitment to the Hispanic community. As part of this initiative towards diversity, AT&T has appointed several Latino leaders to key executive positions. Among them are Ralph de la Vega ( left) who has been named group president of wireline operations, and Thaddeus Arroyo (bottom-right) chief information officer.
(source: Hispanic Trends)
“AT&T realizes that diverse, talented and dedicated leadership is key to a company's success,” said Forrest Miller, group president - Strategic Initiatives and Human Resources. “Our new leadership team brings an unparalleled understanding of telecom and of our customers, including the rapidly growing Latino community
At&T knows that Hispanics like to "chismosiar" and will use up lots of minutes. I wouldn't be surprised if after these promotions/appointments, we'll be seeing an increase in Hispanic -targeting AT&T commercials.
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