An article in Mediaweek states Hispanic magazine sales are not growing, despite the cultural boom in the Hispanic media market.
According to the Hispanic Magazine Monitor, a service of the Florida-based Media Economics Group, a multicultural market-research firm, ad pages for the entire category in 2006 are flat.
Even with Shakira and America Ferrera ( Ugly Betty star) popularity, bilingual women seem to prefer the Internet over magazine subscriptions:
"In fact, Hispanic magazines received a paltry 2 percent of total Hispanic media spending in 2006, according to a study by TNS Media Intelligence. Hispanic magazine spending in 2006 actually fell 4.4 percent to $96.8 million. On the flip side, Hispanic network TV revenue took 64 percent of that pie, rising 11.4 percent to $3.1 billion". (source: Marketing y Medios)
According to the Hispanic Magazine Monitor, a service of the Florida-based Media Economics Group, a multicultural market-research firm, ad pages for the entire category in 2006 are flat.
Even with Shakira and America Ferrera ( Ugly Betty star) popularity, bilingual women seem to prefer the Internet over magazine subscriptions:
"In fact, Hispanic magazines received a paltry 2 percent of total Hispanic media spending in 2006, according to a study by TNS Media Intelligence. Hispanic magazine spending in 2006 actually fell 4.4 percent to $96.8 million. On the flip side, Hispanic network TV revenue took 64 percent of that pie, rising 11.4 percent to $3.1 billion". (source: Marketing y Medios)
Magazines targeting Hispanic bilingual women:
- LATINA - fashion, recipes,celebrities. More for 18-28 demographic.
- Latina Style- Career advice, working young-adult. More for the late-twenties to thirties demographic.
- Siempre Mujer- For older women with children
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