Because We expect more from Spanish Television

The title of this post is part of a slogan for a new PBS Spanish-language channel to launch in March. The channel, V-ME TV (pronounced "veh-meh" as in “see me”),offers to give viewers another perspective when it comes to Hispanic television.
"This name speaks volumes," says Mario Baeza, founder and executive chairman of V-me. "Latinos contribute so much to our country, culturally and economically. Yet quality programming in Spanish that reflects that experience, showcases those contributions, and entertains and educates our families, is sorely missing from the landscape".(complete article)
The entire slogan reads:

The Best of Public TV in Spanish…and more!

Because we want to entertain, educate, and inspire our families.Because we want to see ourselves and show ourselves in a positive way.

Because we expect more from Spanish-language television.

I am always complaining about the content of Spanish-language media-stereotypical, sexists and lacks variety- and someone at WNET in New York City heard my cry. Don’t get me wrong-I think there’s still a long way to go before Hispanic television programming completely revamps itself, but adding an educational channel to the mix ( I am a PBS junkie- Globe Trekker anyone?) is a big step towards that goal.

Programming will include:

• Kids - High-quality Spanish-language preschool programs, educational online resources for children and parents, and local activities
• Lifestyle - Latino-focused food, travel, design, home and self improvement, parenting, health and well-being
• Factual and current affairs
• Intelligent entertainment and opinions: history, technology, nature, current affairs, news and biography
• Movies and special events - Contemporary Spanish-language films every night, plus international concerts and special events (source: HispanicAd)

Why is it that whenever I flip-on a Spanish channel, 85% of the time, there will be a promiscuously-dressed woman reciting the current events or weather ?

(photo found on google image is of Jackie Guerrido, Despierta America's weather woman)

Moreover,I don’t appreciate being at a friends house (where the majority in the room are male)and hearing them say, “hey, let’s turn-on the Spanish channel so we can look at some hot Latina chicks!” Perfect example.

For once, I would like to be known for something besides the depth of my cleavage or the tightness of my jeans, and V-Me seems to get that:

Because there are things we want to know and things we want to say. With
history, technology, nature, current affairs, news and biography.

Amen to that.