As if you aren't flooded by adverstising enough, L.A. Buses have started to run Spanish and English programming from NBC-owned Stations.
NBC's Spanish-language Telemundo 52 and Canal 22 and mainstream channel KNBC from L.A. , are having their programming aired to be viewed by passengers on board the 2,200 buses fitted with 4,400 screens.
The format of the programs will include five minutes of local news, weather, sports and entertainment every hour and will air on Transit TV, an out-of-home video network based in Orlando.
As if that's not enough....
In addition, Transit TV’s Hispanic content includes material from AIM Tell-A-Vision’s American Latino program, targeting Hispanics in English, as well as Spanish-language music/interview show Raza de Campeones, from independent production company Picabú.
Media Dependency?
Are we really that uncomfortable with ourselves that we can't be left alone or without external entertainment for even a few minutes?
Forget trying to read a book while riding a bus, you can now add television ( advertising) distraction to that experience as well.
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