Mun2 Launches Controversial Commericals

Miami Beach-based Hispanic advertising agency La Comunidad created a commercial ad campaign with bilingual-music channel Mun2 ( pronounced, moon-dose). The commercial tag-line is " Are you too gringo?" and features Hispanic teens dreaming about things considered " too American." For example, check out this ad where the Hispanic Teen is asked to keep his dream Hispanic.

What people are saying...
Some people think the spots are stereotypical-but Mun2 creative director Ricardo de Montreuil believes they're just "... taking the rights because we're Latin," and that everyone who works at mun2 is Latino. "We're taking the right to make fun of ourselves. I think it will make a lot of noise on TV and the Internet in a way that no other brands have done before". (continue reading Marketing y Medios article)


What do you think?
Ofcourse you know that I personally, do not like these ads. Don't get me wrong, I find them quite funny and give the agency credit for creativity. But to send the message that dreaming bigger than mowing lawns is not "latin" enough, to young Hispanics is not right. I was never told growing up that I couldn't dream big-in fact, on the contrary, that's what America is for, to dream and make your dreams happen.